Don advises Fluence’s executives and board on strategy and corporate governance matters, drawing on his proven executive track record at high-growth SaaS companies. As co-founder and CEO of Vena Solutions, Don led the startup’s growth to over 300 employees and 700 clients worldwide. Spending over 30 years as an executive in B2B software sales and marketing allowed him to shape his own style as a leader; one that champions empathy and the importance of EQ over IQ. Don’s ambitions extend to golf and music, building Wildfire from an idea to an award-winning Canadian golf course in less than three years, and signing with a record label as a young singer and guitarist.
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